Sofie “Staygold” Pok has spent the last twelve years laser focused on building her international lifestyle brand, Staygold31. And now currently involved with STMNT grooming products working as there brand ambassador. She began as a skillful barber with a quest for sharing knowledge and turned it into a full-time career in Hair Education and Visual Arts, including a deep love for photography and videography. Sofie enjoys being an open book on her journey to becoming one of the (if not, thee) most respected female barbers in the world. Featured in a number of magazines and winning many awards the last few years, including Female Barber of the Year, Men’s Shot of the Year, Fade Shot of the Year, and Barber of the Year (an award she is most proud of as it was given not based on gender), Sofie Staygold has become a household name.